Pure Domus - Eco Friendly Luxury Products

Website Design


  • Pure Domus¬†


  • Web design
  • UI / UX
  • Website Build
  • Photography


  • 10 Pages
  • Print Materials
  • Ecommerce & WPML
  • Styleguide
  • WordPress Build


  • SEO
  • Analytics
  • Social Media


Project Info


Well to start off i need to adress the big elephant in the room and say – yes this is the brand that me and my collegues created so technically it’s not a “client” per say but nonetheless a large scale project. My challenge was to create the brand look from the start up from: logo, CVI, lookbook, posters, social media materials and obivously the website.

One might say it’s easy to come up with an idea to rather tackle an existing one that requires fixing but …. well this has been an ongoing project for about 3 years. Hope it says enough


I needed to start from the sprout, the root of it all – the whole idea behind the brand and what it wanted to achieve. It took us 2 years to finally realize where we wanted to go and what should our focus be. And thus became the sentence for Pure Domus – Eco Friendly Luxury Products.

With that out of our way we knew instantly what the 2 main factors for Pure Domus was : Eco Friendly and Luxury. The logo revolved around the Eco Friendly part and all the print materials including the web held this minimal & luxorious feel. The photos we took with Rauno Liivand pushed our website to the best outcome we could have asked for. Now everything was cohesive and it felt like all the necessary parts of the puzzle were placed.

Website Development

Pure Domus Website Overview

Check out this short visual representation of Pure Domus homepage sliding with all its glorious animations hand coded to keep everything unbloated and the website still loading quite fast regardless of its high quality images used.


Website Design

How Does everything look

Check out all the images below showcasing the current state ( 01.01.2020 ) of the website including its most used and gone trough pages based on the data Google Analytics gives us + print materials.