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Pure Domus

Digital Digital

Art Direction
User Interface
Print Design

Site of the Day
Honorable Mention

Pure Domus is brand striving to create eco-friendly and sustainable interior design products. They believe that everyone deserves a stylish and beautiful green home without it being damaging to our health or leaving a huge footprint on the Earth.

Pure Domus mission is to produce green and eco-friendly products for your home and make things commonly used in everyday life contribute to your living environment. They are aspired to create useful as well as functional products while at the same time protecting natural resources.

Project - Pure Domus


To begin, it's important to address a significant aspect of this endeavor, namely my substantial involvement as one of the co-owners of this brand. Technically, it doesn't fall under the typical 'client' category; however, it represents a substantial, long-term project that I've been dedicated to for over four years.

My primary objective encompassed the development of the brand's comprehensive visual identity, which included the creation of a logo, brand identity guidelines, lookbook, posters, social media banners, and the crucial website.

This multifaceted project has provided me with invaluable insights into the realm of e-commerce. It involved tackling challenges related to payment method setup and, of equal importance, cost optimization.


I needed to start from the sprout, the root of it all – the whole idea behind the brand and what it wanted to achieve. It took us 2 years to finally realize where we wanted to go and what should our focus be. And thus became the sentence for Pure Domus – Eco Friendly Luxury Products.

With that out of our way we knew instantly what the 2 main factors for Pure Domus was : Eco Friendly and Luxury. The logo revolved around the Eco Friendly part and all the print materials including the web held this minimal & luxorious feel. The photos we took with Rauno Liivand pushed our website to the best outcome we could have asked for. Now everything was cohesive and it felt like all the necessary parts of the puzzle were placed.

Project - Pure Domus
Project - Pure Domus

I provide digital experience services to startups and small businesses. I help my clients succeed.