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EliteX is an innovative cryptocurrency exchange with advanced financial services what started at 2021 in Estonia. They rely on blockchain technology to provide everything you need for wise trading and investment. Enjoy hundreds of tokens and trading pairs. Buy cryptocurrency with debit/credit card, participate in trading games, ICO’s and much more! With EliteX, users can enjoy trading if they are professionals and make simple swaps when they are still a beginner.
Elitex came to me for a website re-design and also help in their exchange systems UI redesign. In this project the main challenge for me was the lack of previous knowledge in creating UI designs for crypto exchange platforms or landings. I had to do a lot of research and find designs other people have done and what crypto platforms mainly show.
Elitex didn’t have any brand book so I took what I had and created everything around 2 primary colors. The dark blueish grey and Elitex primary yellow color. All other colors were used primarily for exchange platform and they had to be common colors people are used to. Elitex brand came to be something that everyone in the crypto field will understand in a single glance of what their purpose is. I believe this design will last them for many years to come.
I provide digital experience services to startups and small businesses. I help my clients succeed.